Trademark

Trademark Hearing

If your objection reply wasn't accepted, your mark is set down for a show-cause hearing. We prepare the arguments and evidence and represent your trademark before the examiner.

Quick answer

A show-cause hearing follows under rule 33(6) when the examiner is not satisfied by your written reply. The proviso to rule 115(1) allows it to be held by video conference, deemed held at the appropriate office. Attendance matters more than most applicants realise: rule 33(7) provides that where the applicant neither replies nor appears, the application may be treated as abandoned. There is no First Schedule fee for attending — the cost is preparation, and evidence has to be on affidavit under section 129.

Applies to: Trade Marks Act, 1999 as consolidated on 1 June 2026, read with the Trade Marks Rules, 2017. First Schedule fees as published by IP India and read on 19 August 2026.Jurisdiction: India — Office of the Controller General of Patents, Designs and Trade Marks (IP India)Sources checked: 2026-08-19

Show-cause hearing Arguments prepared Professional representation Evidence-backed

Starts at

Custom

+ GST | government fees, hearing fees and additional filings vary by class, applicant type, objections and oppositions

Timeline

As scheduled by the Registry

Documents

Application + reply + evidence

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Show-cause hearing

Arguments prepared

Professional representation

Evidence-backed

Pricing

Trademark hearing representation

Pricing depends on the grounds, evidence and whether multiple hearings are needed. We quote after reviewing your matter.

Quoted on review

Hearing Representation

Prepare + represent

Custom

+ GST | government fees, hearing fees and additional filings vary by class, applicant type, objections and oppositions

  • Hearing strategy & arguments
  • Evidence & affidavits
  • Representation before the examiner
  • Outcome tracking
Get hearing support

Prices are professional fees and indicative. Government fees, stamp duty, DSC, PAN/TAN, state charges and third-party costs are extra and may change. A final engagement summary separates each component before payment.

Overview

What is Trademark Hearing?

When the examiner is not fully satisfied by your written objection reply, the trademark application is set down for a show-cause hearing. It's an opportunity to argue your case orally, present evidence and persuade the examiner to accept the mark.

Hearings are usually conducted by the Registry (often via video). Strong preparation — clear legal grounds, distinguishing the cited marks, and well-organised evidence of use and distinctiveness — is what makes the difference.

The rules that govern the hearing are short and worth knowing. Rule 33(6) is what sets the matter down after an unsatisfactory reply. The proviso to rule 115(1) permits the hearing to be held by video conferencing or audio-visual means, and provides that it is deemed to have taken place at the appropriate office. Rule 33(7) is the one to respect: where the applicant neither files a reply nor appears at the hearing, the Registrar may treat the application as abandoned. Hearing dates are published in the Registry's own cause lists, which is where a date is confirmed rather than assumed.

Evidence at a hearing has a statutory form. Section 129 provides that evidence before the Registrar is to be given by affidavit, unless the Registrar in a particular case takes oral evidence instead. That has a practical consequence people discover too late: a folder of invoices, screenshots and packaging photographs is exhibits, not evidence, until it is sworn to in an affidavit that identifies what each item shows. Where the ground is distinctiveness, the Registry's draft practice guidance also directs that the affidavit state use in relation to the specific goods or services, when use commenced, and annual turnover under the mark — and that use after the date of the application is not to be taken into account, because the proviso to section 9(1) measures acquired distinctiveness before the date of application. (That guidance is expressly a draft and has no force of law; we treat it as practice guidance only.)

Know which limb you are arguing, because one of them has no escape route. The acquired-distinctiveness proviso rescues section 9(1) only. Section 9(2) — deceptive marks, matter likely to hurt religious susceptibilities, scandalous or obscene matter, use prohibited under the Emblems and Names (Prevention of Improper Use) Act, 1950 — and section 9(3), on shapes, carry no such proviso. The draft manual is blunt about it: once such a prohibition is established the mark shall not be accepted even if the applicant adduces ample evidence of use. A hearing strategy that loads up on turnover evidence against a section 9(2) objection is answering the wrong question.

Amendment and division stay available right up to the hearing. Where the sticking point is a slice of the specification, narrowing it by amendment under section 22 and rule 37 on Form TM-M (₹1,000 physical / ₹900 e-filing), or dividing the application under the proviso to section 22 with rules 23(3) and 108 (₹2,000 / ₹1,800), is often a faster route to acceptance than winning the argument outright. Dividing lets the uncontested part proceed to advertisement while the contested part is argued.

We build the arguments and evidence and represent your trademark at the hearing. Most matters reach us from the objection reply stage, and the Section 9 and Section 11 deep dives set out what carries weight on each ground.

Is it for you?

Who needs it — and who doesn't

Recommended if

  • Applicants whose objection reply led to a hearing
  • Brands defending distinctiveness or distinguishing a cited mark
  • Anyone with an upcoming trademark show-cause hearing

May not be needed if

  • Applications already accepted/published
  • Those abandoning the mark

Benefits

Why it's worth doing right

Professional representation

An experienced representative argues your case rather than leaving it to chance.

Organised, persuasive evidence

We present your use and distinctiveness evidence in the way examiners expect.

Keep the mark alive

A well-argued hearing can turn an objection into acceptance.

Eligibility

Eligibility & key conditions

  • Your application has been set down for a hearing
  • You can share the application, reply and evidence

Documents

Documents required

The matter

  • Application and TM number
  • Examination report and your filed reply
  • Hearing notice/date

Evidence

  • Proof of use and first-use dates
  • Affidavits
  • Prior registrations and brand material

Process

A clear path from start to filed

1Review
We assess the objection, reply and hearing notice.
Output: Hearing strategy
Timeline: On receipt
2Prepare
We build arguments and organise evidence/affidavits.
Output: Hearing brief
Timeline: Before the date
3Represent
We appear and argue the case before the examiner.
Output: Case presented
Timeline: Hearing date
4Track outcome
We monitor the order and advise next steps.
Output: Outcome + next step
Timeline: After hearing

Costs

Fees & cost breakdown

Fees and cost breakdown for Trademark Hearing
Cost componentIndicative amount
Government fee — attending the hearingThe First Schedule prices no hearing attendance fee. Its eight entries cover TM-A, TM-O, TM-R, TM-P, TM-U, TM-C, TM-M and TM-G, and none of them charges for appearingNil
Government fee — amendment of the application (TM-M, rule 37)First Schedule, Form TM-M. Where narrowing the specification resolves the objection₹1,000 physical / ₹900 e-filing
Government fee — division of the application (TM-M, proviso to s.22 with rules 23(3) and 108)First Schedule, Form TM-M. Rule 108(2) gives each divided application the same filing date as the initial application₹2,000 physical / ₹1,800 e-filing
Government fee — grounds of the Registrar's decision (TM-M, rule 36(1))Requested within thirty days of communication. Do this and the appeal period runs from the grounds; skip it and it runs from the original communication₹1,000 physical / ₹900 e-filing
Government fee — review of the Registrar's decision (TM-M)First Schedule, Form TM-M₹3,000 physical / ₹2,700 e-filing
Professional feeOur charge, by grounds, evidence and number of hearings. Plus GSTCustom

The two are separate and are priced separately. Government figures come from the First Schedule to the Trade Marks Rules, 2017 as published by IP India and read on 19 August 2026; no GST applies to them. There is no government fee for the hearing itself — the cost of a hearing is preparation, evidence and representation, which is our fee. Anyone quoting a 'government hearing fee' is quoting something the Schedule does not contain.

Deliverables

What you receive on completion

A hearing strategy and arguments
Organised evidence and affidavits sworn as section 129 requires
Representation at the hearing
Outcome tracking and next-step advice

After this filing

What you need to stay compliant next

If accepted

The mark is advertised in the Trade Marks Journal and the four-month opposition window under section 21(1) opens. Note the proviso to section 20(1): the Registrar may advertise before acceptance where section 9(1) or section 11(1) or (2) applies, so advertisement does not always mean the objection was resolved — sometimes it moves the question into the opposition window instead.

If refused

Ask for the grounds of the decision within thirty days on Form TM-M under rule 36(1) — that is what makes the appeal period run from the grounds rather than from the original communication. A review of the Registrar's decision is also a Form TM-M filing at ₹3,000 physical or ₹2,700 e-filing.

The appeal is to the High Court

Section 91(1) gives three months from communication of the order, and section 91(2) allows a late appeal on sufficient cause. Rules 125 and 127 still name the Appellate Board, but the Tribunals Reforms Act, 2021 abolished it with effect from 4 April 2021 and substituted the High Court throughout the Act. Where Rules and Act conflict, the Act governs.

Registration still dates back

If the mark is ultimately accepted and registered, section 23(1) registers it as of the date of the application — so a long prosecution does not push your priority date out. It does, though, eat into the first ten-year term, which is why the renewal date is measured from the application and not the certificate — see the trademark renewal service linked below.

Avoid delays

Common mistakes & reasons for rejection

Common mistakes

  • Going in unprepared
  • Treating a folder of invoices as evidence — section 129 requires it on affidavit unless the Registrar takes oral evidence
  • Relying on use that began after the filing date, when the section 9(1) proviso measures acquired distinctiveness before the date of application
  • Arguing acquired distinctiveness against a section 9(2) or 9(3) objection, where the proviso does not reach and evidence of use cannot save the mark
  • Weak or disorganised evidence
  • Not distinguishing the cited mark clearly, or not checking first whether it is live, expired, removed or itself only an application
  • Missing the hearing date — rule 33(7) allows the application to be treated as abandoned where the applicant neither replies nor appears
  • Overlooking amendment or division as a way out when the objection only touches part of the specification

Why filings get rejected or delayed

  • Neither replying nor appearing — rule 33(7)
  • Evidence not on affidavit, so it is not evidence in the sense section 129 requires
  • Use evidence postdating the application, against a section 9(1) objection
  • A section 9(2) or 9(3) ground, where no volume of use evidence is capable of overcoming the prohibition
  • A cited mark that is live and registered, with no consent, no honest-concurrent-use case under section 12 and no amendment narrowing the overlap
  • A consent under section 11(4) that comes from someone other than the proprietor named in the citation, or that covers narrower goods than the application without a matching amendment

Risks

Penalties & risks of getting it wrong

Abandonment for non-appearance

Rule 33(7) allows the Registrar to treat an application as abandoned where the applicant has neither filed a reply nor appeared at the hearing. The verb is may, not shall — which is why section 132, under which the Registrar may by notice require a default in prosecution to be remedied within a specified time before treating the application as abandoned, remains a route worth pursuing. See the revival routes.

Losing the appeal window

Section 91(1) allows three months from the communication of the order to appeal to the High Court, extendable only on sufficient cause under section 91(2). Requesting the grounds of the decision under rule 36(1) within thirty days is what shifts the start of that period to the grounds — a ₹900 step that is expensive to have skipped.

No outcome can be promised

Section 12 permits registration by more than one proprietor only where honest concurrent use or other special circumstances in the opinion of the Registrar make it proper, and even then subject to conditions the Registrar thinks fit. Section 11(4) consent likewise says the Registrar may register. The section 9(1) proviso turns on a finding of fact about the relevant public. Every one of these is discretionary, and any page that quotes you a success rate is quoting a number nobody publishes.

AI-powered assistance

AI does the heavy lifting. Experts make the call.

AI runs a preliminary search and surfaces similar marks and risk flags
Automated checks suggest the right class and catch likely objections early
A plain-language summary explains your risk and the next step
An IP professional reviews the mark, class and filing strategy
Files are kept in a secure, private document vault — never public links
You track examination, journal publication and deadlines live in your portal

AI assists with checks, drafting and explanations only. A qualified professional reviews every defined checkpoint and the final filing before submission. AI does not make consequential compliance decisions on its own.

Your hearing, handled

We prepare the arguments and evidence and represent your trademark at the show-cause hearing.

Talk to an expert

Compare

Trademark Hearing vs Trademark Objection Reply

Trademark Hearing compared with Trademark Objection Reply
FactorTrademark HearingTrademark Objection Reply
StageOral hearing after the replyWritten reply to the examination report
FormatAppearance & argumentDocument-based
WhenReply wasn't fully acceptedRight after the examination report

Use cases

Built for how real businesses operate

Brand owner

Need: Defend distinctiveness at hearing

We suggest: Acquired-distinctiveness arguments with strong use evidence.

Startup

Need: Distinguish a cited mark

We suggest: Clear comparison of marks and goods, well presented.

Why MyFinancialAdvisory

A more accountable way to stay compliant

AI-assisted search and similarity checks before you file
Reviewed by IP professionals — not auto-filed blindly
Secure document vault with role-based, time-limited access
Live tracking of examination, publication and deadlines in your portal
Transparent professional fees — government fees shown separately by class
Proactive reminders for objection, opposition and renewal deadlines
Founder-friendly support in plain language, not legalese

Quality & accountability

Reviewed by compliance experts

Every trademark hearing engagement is prepared with structured checks and signed off by qualified professionals before anything is filed — speed without sacrificing accuracy.

R

Reviewed by

Reviewed by MyFinancialAdvisory IP Team

Trademark & IP review

Our trademark and IP work is prepared with AI-assisted searches and checks and reviewed by professionals experienced in trademark prosecution, objections and oppositions before anything is filed.

Structured document checks

Documents and eligibility follow structured checks before expert review.

Expert-reviewed before filing

A qualified professional signs off every defined checkpoint.

Compliance-safe guidance

Advice mapped to current rules — no shortcuts, no guesswork.

Keep exploring

FAQs

Trademark Hearing — frequently asked questions

What is a trademark hearing?

A show-cause hearing scheduled under rule 33(6) of the Trade Marks Rules, 2017 when the examiner isn't fully satisfied by your written objection reply. You argue your case orally and present evidence.

Why did my application go to a hearing?

Usually because the objection reply didn't fully resolve the examiner's concerns under Section 9 or 11. The hearing is your chance to persuade in person.

How are hearings conducted?

The proviso to rule 115(1) permits a hearing to be held through video conferencing or audio-visual communication devices, and provides that such a hearing is deemed to have taken place at the appropriate office. Preparation, clear arguments and organised evidence are key. Hearing dates appear in the Registry's published cause lists.

Is there a government fee for the hearing?

No. The First Schedule to the Trade Marks Rules, 2017 has eight entries — TM-A, TM-O, TM-R, TM-P, TM-U, TM-C, TM-M and TM-G — and none of them prices attendance at a hearing. What does carry a fee is anything you file around it: an amendment or an extension on Form TM-M at ₹900 e-filing, a division at ₹1,800, or a review of the decision at ₹2,700.

What happens if I don't attend?

Rule 33(7) provides that where the applicant neither files a reply nor appears at the hearing, the Registrar may treat the application as abandoned. The word is 'may' rather than 'shall', which is why section 132 — under which the Registrar may by notice require a default in prosecution to be remedied within a specified time, after an opportunity of being heard if desired — remains worth pursuing if the date has already passed. It is a real route, not a guaranteed one.

Does my evidence have to be in any particular form?

Yes. Section 129 provides that evidence before the Registrar shall be given by affidavit, unless in a particular case the Registrar takes oral evidence instead. So invoices, packaging and advertising are exhibits, and they become evidence when they are annexed to an affidavit that says what each one shows. The Registry's draft practice guidance additionally looks for use tied to the specific goods or services, the date use commenced, and annual turnover under the mark.

Can I still fix the specification at this stage?

Yes, and it is often the fastest way through. An amendment under section 22 and rule 37, filed on Form TM-M at ₹1,000 physical or ₹900 e-filing, can narrow the specification so the conflicting goods drop out — though the Registry's draft guidance warns that all identical and similar goods have to go, not just the identical ones. Alternatively, division under the proviso to section 22, read with rules 23(3) and 108, at ₹2,000 / ₹1,800 splits the application so the uncontested part can proceed to advertisement while the contested part is argued.

The objection is under Section 9(2). Will my sales figures help?

No, and this is worth knowing before you spend on assembling them. The acquired-distinctiveness proviso attaches to section 9(1) only. Sections 9(2) and 9(3) — deceptive marks, matter likely to hurt religious susceptibilities, scandalous or obscene matter, marks whose use is prohibited under the Emblems and Names (Prevention of Improper Use) Act, 1950, and the three shape exclusions — have no equivalent escape. The Registry's draft manual states that once such a prohibition is established the mark shall not be accepted even where the applicant adduces ample evidence of use.

Can you represent me at the hearing?

Yes. We prepare the arguments and evidence and appear to argue your case before the examiner.

What should I bring to a hearing?

The application, examination report, filed reply, and strong evidence of use and distinctiveness, including affidavits. We assemble this.

What happens if the hearing succeeds?

The mark proceeds to publication in the journal and then the opposition window, before registration.

What if the mark is refused at the hearing?

We advise on review or appeal options where appropriate, depending on the grounds.

Is the outcome guaranteed?

No. The Registry decides. Thorough preparation and representation maximise your chances.

Can I skip the hearing?

Missing it usually leads to refusal or abandonment. It's important to attend, prepared.

Ready to get trademark hearing done?

Start with a quick conversation. We’ll confirm scope, documents, fees and the next deadline.